Fashion Archives - The Avant Ivy

AlphaTauri: Red Bull Goes All-In on Fashion With Sister Team Rebrand

July 30, 2022 No Comments

In Formula One, team names change often. Usually the variables that decide these things are sponsorship deals, power unit changes, and strategic collaborations with stakeholders. So it should come as no surprise to find out that in 2019, it was announced that Scuderia Toro Rosso would become Scuderia AlphaTauri with provisional 2020 entry by the […]

Business, Fashion

COVID: Fashion’s Elite Are Taking Cues From Digital Influencers

April 12, 2020 No Comments

Fashion media might be using influencer marketing tactics to create content during the novel Coronavirus, but the tactic might be vital in ensuring a positive rebound for the fashion industry. Just a few years ago, the idea of elite fashion houses or labels taking marketing cues from digital influencers was scoffed at. Why should Olivier […]