How Kim Kardashian’s Formula 1 Debut Could Hide a Bigger Business Collaboration
The Monaco paddock has seen royalty, oligarchs, and every flavor of celebrity money since the race was first run in 1929. But when Kim Kardashian walked through the gates at Circuit de Monaco last weekend, it wasn’t just another famous face in the principality. It was a business signal — and Formula 1, Kimi Antonelli, […]
AlphaTauri: Red Bull Goes All-In on Fashion With Sister Team Rebrand
In Formula One, team names change often. Usually the variables that decide these things are sponsorship deals, power unit changes, and strategic collaborations with stakeholders. So it should come as no surprise to find out that in 2019, it was announced that Scuderia Toro Rosso would become Scuderia AlphaTauri with provisional 2020 entry by the […]
COVID: Fashion’s Elite Are Taking Cues From Digital Influencers
Fashion media might be using influencer marketing tactics to create content during the novel Coronavirus, but the tactic might be vital in ensuring a positive rebound for the fashion industry. Just a few years ago, the idea of elite fashion houses or labels taking marketing cues from digital influencers was scoffed at. Why should Olivier […]