Beauty In A Pandemic: How to Trust Hair Salons

Bex & Co Hair Salon. CREDIT: Caitlin Nemes

With COVID-19 cases rising, here’s how clients can trust hair salons. When I moved to Boston when the COVID-19 pandemic started gaining traction in the United States, segments of the economy flatlined, leaving many in the beauty industry scrambling. For months, hair stylists, nail salons, and all beauty services had to restructure, build partitions to […]

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COVID: Fashion’s Elite Are Taking Cues From Digital Influencers

Fashion media might be using influencer marketing tactics to create content during the novel Coronavirus, but the tactic might be vital in ensuring a positive rebound for the fashion industry. Just a few years ago, the idea of elite fashion houses or labels taking marketing cues from digital influencers was scoffed at. Why should Olivier […]

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