When I was a child, my late father had the entire Polo Ralph Lauren spectrum of Polo shirts in his closet. The only other items he wore, were custom suits, cotton shorts, and sneakers–New Balance, to be specific. He liked what he liked, and if it wasn’t by an American fashion designer or company, he […]
COVID: Fashion’s Elite Are Taking Cues From Digital Influencers
Fashion media might be using influencer marketing tactics to create content during the novel Coronavirus, but the tactic might be vital in ensuring a positive rebound for the fashion industry. Just a few years ago, the idea of elite fashion houses or labels taking marketing cues from digital influencers was scoffed at. Why should Olivier […]