a portfolio
The Monaco paddock has seen royalty, oligarchs, and every flavor of celebrity money since the race was first run in 1929. But when Kim Kardashian walked through the gates at Circuit de Monaco last weekend, it wasn’t just another famous face in the principality. It was a business signal — and Formula 1, Kimi Antonelli, […]
There is a version of sports sponsorship you recognize immediately: logo placement. It is transactional, legible, and measurable. Then there’s what happens at the Monaco GP. Start with what you don’t see. In the week surrounding the Monaco GP, the Hôtel de Paris empties its bar for a private dinner that no press release will […]
Formula One has taken the world by storm as the fastest growing sport in both popularity and on social media. With that said, curiosity is at an all-time high and it’s the responsibility of the stewards and content creators to not gatekeep and make sure new fans understand what’s going on in the most time-efficient […]
In May 2022, the president of Liberty Media, Greg Maffei said “There’s a potential we may increase the teams over time,” so the Andretti-Cadillac joint venture to join Formula One shouldn’t come as a surprise. Unfortunately, most of the teams on the grid aren’t too keen on expanding anytime soon, and for a number of […]
Formula One has been lauded for its initiatives to be net zero carbon by 2030. And while addressing the effects of climate change is necessary, it’s time for F1 to address how its grueling schedule is affecting its staff. In a September article by F1 Correspondent and Presenter, Lawrence Baretto, he noted how the environmental […]