a portfolio
Formula One has taken the world by storm as the fastest growing sport in both popularity and on social media. With that said, curiosity is at an all-time high and it’s the responsibility of the stewards and content creators to not gatekeep and make sure new fans understand what’s going on in the most time-efficient […]
Formula One has been lauded for its initiatives to be net zero carbon by 2030. And while addressing the effects of climate change is necessary, it’s time for F1 to address how its grueling schedule is affecting its staff. In a September article by F1 Correspondent and Presenter, Lawrence Baretto, he noted how the environmental […]
While the Avant Ivy is heavy on Formula One, I majored in government and therefore, I will always try to make connections to politics when appropriate. With that said, a lot of thought has gone into how government impacts Formula One, and vice versa. From direct national security threats as a result of war, to […]
There is a version of sports sponsorship you recognize immediately: logo placement. It is transactional, legible, and measurable. Then there’s what happens at the Monaco GP. Start with what you don’t see. In the week surrounding the Monaco GP, the Hôtel de Paris empties its bar for a private dinner that no press release will […]
In May 2022, the president of Liberty Media, Greg Maffei said “There’s a potential we may increase the teams over time,” so the Andretti-Cadillac joint venture to join Formula One shouldn’t come as a surprise. Unfortunately, most of the teams on the grid aren’t too keen on expanding anytime soon, and for a number of […]
Formula One fans have collectively complained about how saturated the sport and liveries have become with sponsorship adverts. Normally, those advertisers and sponsors are pretty low-risk, with the exception of experience packages and high-end timepieces. But in the past decade, however, crypto currencies and digital art have become a mainstay in professional sports, so when […]